“Demand is there,” said Venky Shankar, research director at the Center for Retailing Studies. Retailers no longer have that problem.ĬHRIS TOMLINSON: COVID kinks global supply chain, as consumers scramble for holiday gifts It was cost-effective to mark them down, lure people in and purge supplies. Still, the markdowns that drove them to such madness may be missed as retailers rein in Black Friday offerings amid surging demand, tight supplies and labor shortages that are driving up their cost of doing business.īefore the pandemic economy spurred demand and hampered supply, retailers boasted vast inventories that were expensive to store. I’m wont to say good riddance to the days of rowdy shoppers fighting over TVs on Thanksgiving. Vásquez, Houston Chronicle / Staff photographer Show More Show Lessīlack Friday and Cyber Monday deals won’t be as sweet as they normally are, and they may not be worth waiting for given the way some items are selling out. People shop for Black Friday deals at The Galleria mall Friday, Nov. Elizabeth Conley, Houston Chronicle / Staff photographer Show More Show Less 4 of4 Robin Jerstad, San Antonio Express-News / Contributor Show More Show Less 3 of4īefore the pandemic economy spurred demand and hampered supply, retailers boasted vast inventories that were expensive to store. De Jesús, Houston Chronicle / Staff photographer Show More Show Less 2 of4īefore the pandemic economy spurred demand and hampered supply, retailers boasted vast inventories that were expensive to store. Black Friday shoppers at Memorial City Mall Friday, Nov.
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